Privacy Policy
Last updated: February 2026 · Key Turn Auto Sales · Rochester, MN
Key Turn Auto Sales ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit keyturnautosales.com, how we use it, and your rights regarding that information. By using our website, you agree to the practices described below.
Information We Collect
We collect information in two ways: information you voluntarily provide to us, and information collected automatically when you use our site.
Information you provide:
- Name, phone number, and email address submitted through contact or financing inquiry forms
- Messages or notes you include when contacting us
- Trade-in information you voluntarily submit
Information collected automatically:
- Browser type, operating system, and device type
- Pages visited, time spent on pages, and referring URLs
- Approximate geographic location (city/region level) derived from your IP address
- Mouse movements, clicks, and scroll behavior (via Microsoft Clarity — see below)
Microsoft Clarity — Behavior Analytics
We use Microsoft Clarity, a behavior analytics tool provided by Microsoft Corporation. Clarity records how visitors interact with our website through session recordings and heatmaps. This data helps us understand how users navigate the site so we can improve the experience.
Microsoft Clarity may collect and process the following on our behalf:
- Mouse movements, clicks, scrolling, and page interactions
- Session replays (recordings of your browsing session on our site)
- Device, browser, and screen resolution information
- Anonymized or hashed IP address data
By using this website, you consent to Microsoft Clarity processing data about your interaction with our site. Microsoft may use this data in accordance with their own privacy practices. For more information, visit the Microsoft Privacy Statement.
To opt out of Microsoft Clarity tracking, you may use the Microsoft privacy controls or a browser extension that blocks analytics scripts.
Cookies
Our website uses cookies — small text files stored on your device — to support basic site functionality and analytics. Cookies we may use include:
- Analytics cookies — used by Microsoft Clarity to record session data
- Functional cookies — used to remember your preferences during a session
You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of certain features on this site.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries, contact requests, and financing applications
- Improve the design, content, and usability of our website
- Understand how visitors interact with our site through aggregate analytics
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Third-Party Services
In addition to Microsoft Clarity, our website may use the following third-party services. Each operates under its own privacy policy:
- Google Fonts — for typography (may log your IP address)
- Font Awesome — for icons (CDN delivery)
- Cloudflare — for content delivery and security
- Google Maps — when you click our address link
Data Security
We take reasonable technical and organizational precautions to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Your Rights
Depending on your location, you may have certain rights regarding your personal data, including the right to request access to, correction of, or deletion of information we hold about you. Minnesota residents and California residents (under CCPA) may contact us to exercise these rights.
To make a request, email us at info@keyturnautosales.com.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy, please reach out:
- Email: info@keyturnautosales.com
- Phone: 507-780-4174
- Address: 1245 Eastgate Dr SE, Rochester, MN 55904